What is Smartlook and how does it work?
Smartlook is an incredibly useful tool that enables businesses to gain insights into how their customers interact with their website or mobile application. This analytics solution offers a wide range of features that can help companies understand the reasons behind each user action. With Smartlook, businesses can access a central dashboard that presents data in a user-friendly manner and facilitates collaboration among team members.
Smartlook’s dashboard is designed to promote data-driven decision-making for a variety of stakeholders, including marketers, managers, UX designers, and developers. By providing valuable insights into user behavior, Smartlook can help these stakeholders make informed decisions that improve the customer experience and drive business growth.
One of the key features of Smartlook is the ability to view recordings of user sessions. These recordings allow businesses to see exactly how their customers are interacting with their website or mobile app, providing valuable insights into user behavior. Additionally, Smartlook enables businesses to create heatmaps that visualize user engagement, allowing them to identify areas of their website or mobile app that are particularly popular or underutilized.
Smartlook also makes it easy to build conversion funnels, which help businesses understand how users move through the sales or sign-up process. By identifying areas of the funnel that are causing users to drop off, businesses can take steps to optimize their website or mobile app and improve conversion rates.
Finally, Smartlook offers automatically tracked events, which provide businesses with valuable data on user behavior without requiring any manual tracking. This feature can help businesses identify and fix bugs, improve the user experience, and reduce churn rates.
Overall, Smartlook is a powerful tool that can help businesses gain a deeper understanding of their customers and improve the performance of their website or mobile app. With its user-friendly dashboard and robust set of features, Smartlook is an essential tool for any company looking to improve their digital presence and drive business growth.
Smartlook Pricing
YEARLY
Learn more about Smartlook pricing.
Smartlook Features
-
- Team SharingUsed to share the heatmaps, recorded sessions and other analytics with your team for coordination
- GDPR ComplianceMakes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
- Form TestingOffers to check the performance of the forms and identify the fields negating visitor’s interest
- JavaScript Error DetectionHelps to detect any error in JavaScript that is resulting in bugs on the website
- Custom TargetingOffers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency.
- Optimization ToolEnables optimization of contents/elements of your website without using any third-party application
- FunnelingHelps to identify pages/parts of your website responsible for the drop of a potential customer
- Customer FeedbackHelps the website owner to receive customer feedback directly from the website
- Filtered ResultsOffers to filter the results based on regions, devices and other criteria.
- Session RecordingEnables one to record remote access, support sessions, and meetings
- A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
- Chat IntegrationChat integration enables you to connect your project system directly to the email and chat solutions used by your team. This allows information to automatically flow back and forth between your project software and the email and chat tools that your team and stakeholders use every day.
- Real-time ViewView real-time live interaction of visitors on the website
UX Features
-
- User JourneysHelps to measure the overall experience the user had while interacting with the system
- Usability TestingHelps in finding if the system is user-friendly from the end-user perspective
- Screen Activity RecordingAllows recording every screen action during the user’s session
- For MobileAllows the application to run on mobile apps
- HeatmapsA heat map (or heatmap) is a graphical representation of data with color-coded values. Heatmaps make it easy to visualize and interpret complicated data at a glance. Heatmaps are a great way to see where visitors click, how far they scroll, and what they look at or miss on your website pages.
- User ResearchHelps to study user behavior through task analysis and feedback methods
- Unmoderated TestingHelps conducting tests on fairly functional websites
- PrototypingHelps increasing product design efficiency and enhances accuracy
- For WebsitesAllows the application to run on websites
- AnimationHelps doing motion design and animate the transitions for making UI elements lively
Mobile Analytics Features
-
- Event TrackingEvent tracking is the process of gathering information about a lead’s activities when they land on your website as well as a customer’s interaction with your product. To capture visitor interaction and customer engagement, event monitoring software integrates with your website and product. However, most applications will intelligently monitor user behavior and chronologically organize their activity in a timeline to the appropriate record in the database.
- A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
- Funnel AnalysisHelps in analyzing and understanding the user’s journey stepwise to reach informed decisions, for ensuring better web outcomes.
- Push NotificationsAllows you to send messages that pops-up on user’s mobile device
- Revenue TrackingTracks the revenue of income in your application
- Retention TrackingTracks the user retention rate
- Cohort AnalysisIdentifies relationship between characteristics of users and their behaviours
Smartlook Technical details
| Support | Business Hours Online |
Customer Type | Large Enterprises Medium Business Small Business |
| API | Location / Phone Number | Czechia, Europe | |
| Deployment | SaaS/Web/Cloud Mobile – Android Mobile – iOS |
Official Website | https://www.smartlook.com/ |
| Category | Heat Map Software UX Software Mobile Analytics Software |
Smartlook FAQs
Smartlook is Heat Map Software. Smartlook offers the following functionalities:
- Team Sharing
- GDPR Compliance
- Form Testing
- JavaScript Error Detection
- Custom Targeting
- Optimization Tool
- Funneling
- Customer Feedback
- Filtered Results
- Session Recording
- A/B Testing
Learn more about Smartlook features.
Here`s a list of the best alternatives for Smartlook:
- Mouseflow
- Hotjar
- Mixpanel
- Google Analytics
- FullStory
Yes, Smartlook provides API.
There are no reviews yet.