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What is Oberlo and how does it work?
Oberlo is a comprehensive platform that supports entrepreneurs in creating a powerful online presence for their businesses. The platform offers a range of digital courses, e-books, dropshipping tools, and podcasts that provide insights into various aspects of business development. By accessing these resources, individuals can gain valuable knowledge and insights into the aims and objectives of their business.

Oberlo provides a range of business tools that can help companies expand their reach and grow their businesses. For instance, the Slogan Generator, Profit Margin Calculator, Business Name Generator, and Traffic Calculator are all designed to assist entrepreneurs in making informed decisions about their business. These tools can help entrepreneurs understand their target audience, calculate the costs and profits of their products, and devise effective marketing strategies.

The Oberlo website serves as a hub for a wide range of articles that provide useful information and guidance for businesses. These articles cover topics such as product sourcing, marketing strategies, and business development, providing entrepreneurs with a comprehensive guide to running their businesses.

One of the key features of Oberlo is its ability to help businesses find products from different suppliers and add them to their online stores. When a sale is made, the original manufacturer ships the product directly to the buyer, providing a seamless and efficient transaction process.

In addition to facilitating product sourcing and transaction management, Oberlo also enables businesses to sell their products on social media platforms. This feature allows businesses to expand their reach beyond their own online store, tapping into the vast potential of social media to generate leads and drive sales.

The profitability of a business on Oberlo depends on several factors, including the types of products offered for sale, the pricing strategies employed, and the shipping strategies adopted. With Oberlo, entrepreneurs can take control of these factors and create a profitable online business that can thrive and grow over time.

Oberlo Pricing

Pricing Model
Freemium , Subscription





  • Digital courses with Level Up: 2 free courses: Build your first dropshipping store, Design your dream life
  • Ebooks and guides
  • Oberlo emails full of stories, tips and tactics
  • Product limits: 500
  • Unlimited monthly orders
  • Oberlo Chrome extension


$7.90  /Month


  • Includes features of the Explorer plan, plus
  • Digital courses with Level Up: Unlimited courses
  • Weekly members-only Real Talks with Oberlo advisors
  • Trending products reports, backed by Oberlo data


$29.90  /Month


  • Includes features of Grad plan, plus
  • Product limits: 30,000
  • Bulk orders
  • Shipment tracking
  • Multiple staff accounts
  • Affiliate program
  • Variant mapping
  • CAPTCHA solver
Screenshot of the Vendor Pricing Page


Oberlo Features

    • Automated Supply OrdersHelps to automate the order in order to save time on dropshipping operations and minimize the risk of errors
    • Variant MappingTo group products based on color, sizes, and different suppliers
    • Bulk OrdersFacilitates to fulfill bulk and multiple orders at once
    • Real-time Order TrackingEnables tracking the status of orders along with their activities, etc.
    • Pricing OptimizationFacility to set either fixed or competitive price markup
    • Product Data ManagementStores product-related information like CAD designs, documents, manufacturing instructions, parts information, etc, in a central repository
    • Reporting (Analytics)The process of arranging data into informational summaries in order to track how various aspects of a company are performing is known as reporting. This includes measuring key metrics and displaying them — whether in an email, a slide deck, or an online dashboard.
    • Supplier ManagementHelps in automating, monitoring and managing a company’s supplier lifecycle like pre-contract tasks, post-contract ones, etc
    • Shipping ManagementShipping is the activity of carrying people or goods from one place to another by ship or by some other means. When the process of shipping is taken care of from the scratch till the end, it is called Shipping Management. In other words, Shipping Management is the process of planning and execution of the shipping process to ensure the smooth functioning of the same. It helps the companies to be streamlined and focus on each step of the process along the way. Often Shipping Management and Logistics Management are considered the same, but they are way different. They are interrelated but both hold their respective set of duties
    • Custom Pricing ModelsHelps in providing custom priced packages for stock items
    • Order ManagementHelps tracking, monitoring, supervising, and meeting deadlines concerning ordered goods in an automated and systematic way
    • Customer Service ManagementHelps to streamline the conversations with the customers about the order status
    • Sourcing ManagementHelps to create supplier profiles with supplier details, products, and delivery practices
    • Abandoned Cart EmailSends email to customers who have failed to check out their cart items

Oberlo Technical details

Support Online Customer Type Large Enterprises
Medium Business
Small Business
API NA Location / Phone Number Vilnius, Lithuania
Deployment SaaS/Web/Cloud Official Website https://www.oberlo.com/
Category Drop Shipping Software

Oberlo FAQs

Oberlo is Drop Shipping Software. Oberlo offers the following functionalities:

  • Automated Supply Orders
  • Variant Mapping
  • Bulk Orders
  • Real-time Order Tracking
  • Pricing Optimization
  • Product Data Management
  • Reporting (Analytics)
  • Supplier Management
  • Shipping Management
  • Custom Pricing Models
  • Order Management

Here`s a list of the best alternatives for Oberlo:

  1. DSers
  2. Shopify Plus
  3. Spocket
  4. Zendrop
  5. AutoDS

No, Oberlo does not provide API.

Videos: Oberlo

Photos: Oberlo

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