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What is Nightwatch and how does it work?

Nightwatch is a state-of-the-art SEO performance tracker and analytics tool designed specifically for marketers and SEO experts. Its intuitive and visually appealing dashboard provides users with a comprehensive view of all relevant data, even with a vast amount of information available.

One of the standout features of Nightwatch is its search visibility metrics, which clearly highlight the search performance of your website in numerical terms. This helps users track their progress and make informed decisions based on actual data.

The tool also includes a trends overview section, which identifies the most important changes made to your site, and enables notifications for these changes so you can stay in control. Additionally, Nightwatch offers automatic keyword suggestions that can be helpful for growth, along with keyword performance tracking to keep users informed about their progress.

Another powerful feature of Nightwatch is its segmentation tools, which allow users to understand and predict their growth by using relevant keywords. The tool also provides historical data for each keyword, so users can track their past performance and gain insights into trends over time.

Overall, Nightwatch is an incredibly useful tool for anyone looking to improve their website’s SEO performance. With its powerful analytics capabilities, automatic keyword suggestions, and segmentation tools, users can make informed decisions that will lead to real growth and success.

Nightwatch Features
SEO Features

    • User ManagementManaging access of multiple users so that work can be integrated and collaborated
    • Rank TrackingA tool designed to track rankings of your website for multiple keywords
    • Mobile Search TrackingTracks your website’s mobile rankings for the same keywords that you are tracking on desktop
    • Link ManagementA simple and accessible system to manage links for creative purposes
    • Keyword TrackingTracks the most-often searched keywords according to your website
    • Google Analytics IntegrationHelps you to track and understand your website’s traffic
    • Competitor AnalysisIdentifying your competitor’s strategies and strengths in order to help you make informed decisions
    • AuditingEvaluating the search engine friendliness of your website with the use of a number of tools
    • DashboardA dashboard is a data visualization tool that tracks, analyzes, and displays key performance indicators (KPI), metrics, and critical data points to track the progress of specific OKRs.
    • Revenue ManagementProfessional management of your revenue to ensure growth of your business
    • Content ManagementThe end-to-end process of sourcing, designing, handling, and distributing content is referred to as content management. It refers to a set of procedures and technologies that facilitate the collection, management, and transmission of knowledge in any format or medium. This information is more precisely referred to as digital content or simply content when it is stored and accessed via computers.
    • A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal

Nightwatch Technical details

Support Business Hours
Customer Type Large Enterprises
Medium Business
Small Business
API Location / Phone Number Koroska, Slovenia
Deployment SaaS/Web/Cloud Official Website
Category SEO Software

Nightwatch Pricing

Pricing Model
Free Trial , Subscription , Quotation Based



$24  /Month  Billed Yearly


  • 500 Daily Keywords Tracked
  • Monitor 5,000 Backlinks
  • 50 Websites Tracked
  • 5,000 Site Audit Pages
  • Google Analytics Integration
  • Track Google, YouTube and Bing

$59  /Month  Billed Yearly


  • Includes all Starter features plus:
  • 1,000 Daily Keywords Tracked
  • Monitor 50,000 Backlinks
  • 200 Websites Tracked
  • 10,000 Site Audit Pages
  • Google Analytics Integration
  • Google Search Console Integration
  • 15 White Label Reports
  • API Access

$221  /Month  Billed Yearly


  • Includes all Optimize features plus:
  • 5,000 Daily Keywords Tracked
  • Monitor 200,000 Backlinks
  • 1,000 Websites Tracked
  • 50,000 Site Audit Pages
  • Unlimited User Seats
  • Unlimited White Label Reports
Screenshot of the Vendor Pricing Page

Learn more about Nightwatch pricing.


Nightwatch FAQs

Nightwatch is SEO Software. Nightwatch offers the following functionalities:

  • User Management
  • Rank Tracking
  • Mobile Search Tracking
  • Link Management
  • Keyword Tracking
  • Google Analytics Integration
  • Competitor Analysis
  • Auditing
  • Dashboard

Learn more about Nightwatch features.

Here`s a list of the best alternatives for Nightwatch:

  1. Semrush
  2. Ahrefs
  3. SE Ranking
  4. Serpstat
  5. Seobility

Yes, Nightwatch provides API.

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