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What is MarcomCentral and how does it work?

MarcomCentral is a digital asset management (DAM) solution that helps businesses increase sales by providing them with brand materials that can be accessed from anywhere in the world. It enables users to:

  • Easily tag and organize assets: MarcomCentral uses artificial intelligence (AI) to automatically tag assets, or users can manually add tags. This makes it easy to find and share the assets you need when you need them.
  • Reduce email attachments: MarcomCentral allows you to share assets directly through your portal, eliminating the need to send email attachments.
  • Empower teams to create and distribute marketing materials: MarcomCentral provides dynamic templates that users can customize to create marketing materials without having to make a request to marketing.
  • Analyze trends and improve collateral creation: MarcomCentral’s built-in business intelligence (BI) tools allow users to create custom reports and analyze trends to improve collateral creation.
  • Enforce brand rules: MarcomCentral allows users to effectively manage disclaimers, trademarks, obsolete images, or logos to ensure that all assets are compliant with brand guidelines.
  • Find assets quickly and easily: MarcomGather, a tool included with MarcomCentral, helps users find the assets they’re looking for quickly and easily.

Overall, MarcomCentral is a powerful and versatile DAM solution that can help businesses of all sizes to improve their marketing and sales processes.

Here are some specific examples of how MarcomCentral can be used:

  • A marketing team can use MarcomCentral to store and manage their digital assets, such as logos, images, videos, and marketing materials. They can then share these assets with their team members and customers easily.
  • A sales team can use MarcomCentral to create customized sales presentations and proposals. They can also use MarcomCentral to share sales materials with their customers.
  • A customer service team can use MarcomCentral to store and manage their customer support documentation, such as FAQs, knowledge base articles, and product manuals. They can then share this documentation with their customers easily.

MarcomCentral is a valuable tool for any business that needs to manage and distribute digital assets.

MarcomCentral Pricing

Pricing Model
Subscription , Quotation Based



$1,500  /Month

All plan Features

  • Digital Asset Management
  • Single Sign-on
  • Reporting
  • Business Intelligence
  • Google Analytics
  • Asset Customization
  • Custom Portal Branding
  • Template Building
  • Demo Portal
  • Project Consulting


$7,500 /Month


  • Includes features of All plans


$15,500  /Month


  • Includes features of All plans


MarcomCentral Features

    • Workflow ManagementWorkflow management is how we plan, organize, and execute the steps it takes to achieve a goal. Workflow management is all about the sequence in which things happen. Progress is linear; once one step is completed, the next one can begin, and so on. Recurring processes and routine objectives are best served by workflow management because it’s repetitive.
    • Metadata ManagementMetadata management is the administration of data that describes other data. The goal of metadata management is to make it easier for a person or program to locate a specific data asset. This requires designing a metadata repository, populating the repository and making it easy to use information in the repository.
    • Asset SharingShare of the insurer’s assets attributable to that policy. In other words, it is the asset that a policyholder has built up in an insurance company. The asset share value is calculated as the amount the policyholder has paid in premiums, less the cost of insurance and other expenses to the insurance company.
    • Asset LibraryAsset Libraries are virtual spaces where you can create and store reusable assets. You can create as many of these spaces as needed to group together content for departments, teams, or even individual products and campaigns. Each Library is created at the instance level and can be connected to multiple Sites, so your Users can develop and manage assets in each Library instead of within individual Sites. Supported applications include Web Content, Documents and Media, and Collections. Asset Libraries work under the same permission management system as other applications, so you can configure who can create or access assets in a Library and determine the channels where those assets are accessible.
    • Asset CategorizationAsset Categorization is a process for systematic segregation of the assets into various groups, based on the nature of the assets, by application of the accounting rules so as to make proper accounting under each group. The groups are later consolidated at the financial statement level for the purpose of reporting.
    • Reporting (Analytics)The process of arranging data into informational summaries in order to track how various aspects of a company are performing is known as reporting. This includes measuring key metrics and displaying them — whether in an email, a slide deck, or an online dashboard.
    • Customizable BrandingBrands allow consumers to personalize both packaging and product. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
    • Search (Filter)The search action allows you to quickly and easily narrow down a list of records and show only those that include the data you’re looking for.
    • Version ControlThe process of monitoring and handling changes to software code is known as version control, also known as source control. Version control systems are automated tools that aid software development teams in managing source code changes over time. Version control systems help software teams operate quicker and smarter as development environments have accelerated.
    • Access ControlAccess control is the method for limiting access to sensitive information. Through an access control gateway, only those whose identities have been validated can access company data. This selective restriction of data is done using authentication and authorization.

MarcomCentral Technical details

Support Business Hours
Customer Type Large Enterprises
Medium Business
API NA Location / Phone Number Solana Beach, California / +1 800-220-1727
Deployment SaaS/Web/Cloud Official Website
Category Digital Asset Management Software

MarcomCentral FAQs

MarcomCentral is Digital Asset Management Software. MarcomCentral offers the following functionalities:

  • Workflow Management
  • Metadata Management
  • Asset Sharing
  • Asset Library
  • Asset Categorization
  • Reporting (Analytics)
  • Customizable Branding
  • Search (Filter)
  • Version Control
  • Access Control

Here`s a list of the best alternatives for MarcomCentral:

  2. Bynder
  3. Brandfolder
  4. MediaValet
  5. Canto

No, MarcomCentral does not provide API.

Videos: MarcomCentral

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