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What is Hotjar and how does it work?
Hotjar is an analytics tool that offers a range of features to help businesses better understand customer behavior on their website. With a range of tools such as heatmaps, visitor recordings, conversion funnels, feedback, and surveys, Hotjar provides valuable insights that enable businesses to make data-driven decisions and improve the customer experience.

One of Hotjar’s key features is heatmaps, which enable users to visually understand what customers want, care about, and do on their websites. By visually representing clicks, taps, and scrolling behavior, heatmaps provide strong indicators of visitor motivation and desire. This feature helps businesses identify what parts of their website are most engaging and where visitors may be experiencing issues or challenges.

Another important feature of Hotjar is visitor recordings, which enable users to see recordings of real visitor behavior on their website. This feature provides a unique opportunity to observe how customers interact with the website in real-time, identifying areas where customers may be experiencing frustration or confusion.

Hotjar’s conversion funnel feature enables users to figure out where potential clients are dropping off in the conversion process. By providing detailed page-wise data and presenting it in a visual, simpler, and intuitive format, businesses can identify where customers are losing interest or experiencing difficulties.

The form analysis feature of Hotjar allows businesses to improve online form completion rates by monitoring which fields take too long to fill, which are left blank, and the reasons visitors abandon a form and a page. This feature can provide valuable insights into how to optimize forms for better completion rates and customer satisfaction.

Finally, Hotjar makes it possible to recruit test visitors for user research and testing directly from the website. This feature enables businesses to gather valuable insights from real users and use their feedback to improve the customer experience and drive business growth.

Overall, Hotjar is an essential tool for any business looking to gain a deeper understanding of their customers and improve the performance of their website. With its range of features and user-friendly interface, Hotjar is an invaluable asset for marketers, UX designers, developers, and other stakeholders who are focused on improving the customer experience.

Hotjar Pricing

Pricing Model
Freemium , Subscription





  • Up to 35 daily sessions
  • Automatic data capture
  • Unlimited heatmaps
  • Up to 1,050 recordings/month
  • Create and store 3 surveys & incoming feedback widgets

$39  /Month


  • Everything in Basic, and:
  • Up to 100 daily sessions
  • Powerful filters for recordings
  • Trigger recordings by page or event
  • Up to 3,000 recordings/month
  • Unlimited surveys & incoming feedback widgets

Business  $99  /Month


  • Everything in Plus, and:
  • 500 – 2,500 daily sessions
  • Seven custom-built integrations
  • Analyze key user cohorts
  • Rage clicks and u-turns
  • Removal of Hotjar branding
  • Based on sessions needed

$389  /Month


  • Everything in Business, and:
  • 4,000+ daily sessions
  • Dedicated Hotjar Customer Success Manager
  • SAML single sign-on (SSO)
  • Enough data for the largest sites
  • Full access to every feature
Screenshot of the Vendor Pricing Page

Learn more about Hotjar pricing.


Hotjar Features

    • Form TestingOffers to check the performance of the forms and identify the fields negating visitor’s interest
    • JavaScript Error DetectionHelps to detect any error in JavaScript that is resulting in bugs on the website
    • FunnelingHelps to identify pages/parts of your website responsible for the drop of a potential customer
    • Customer FeedbackHelps the website owner to receive customer feedback directly from the website
    • Filtered ResultsOffers to filter the results based on regions, devices and other criteria.
    • Session RecordingEnables one to record remote access, support sessions, and meetings
    • Team SharingUsed to share the heatmaps, recorded sessions and other analytics with your team for coordination
    • GDPR ComplianceMakes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
    • Custom TargetingOffers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency.
    • Optimization ToolEnables optimization of contents/elements of your website without using any third-party application
    • Chat IntegrationChat integration enables you to connect your project system directly to the email and chat solutions used by your team. This allows information to automatically flow back and forth between your project software and the email and chat tools that your team and stakeholders use every day.
    • Real-time ViewView real-time live interaction of visitors on the website
    • A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal

Hotjar Technical details

Support Online Customer Type Freelancers
Large Enterprises
Medium Business
Small Business
API NA Location / Phone Number Malta, Europe / +1 (855) 464-6788
Deployment SaaS/Web/Cloud
Mobile – Android
Mobile – iOS
Official Website
Category Heat Map Software

Hotjar FAQs

Hotjar is Heat Map Software. Hotjar offers the following functionalities:

  • Form Testing
  • JavaScript Error Detection
  • Funneling
  • Customer Feedback
  • Filtered Results
  • Session Recording

Learn more about Hotjar features.

Here`s a list of the best alternatives for Hotjar:

  1. Google Analytics
  2. Mixpanel
  3. FullStory
  4. Lucky Orange
  5. Mouseflow

No, Hotjar does not provide API.

Videos: Hotjar

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