Hootsuite

• • Social Media MonitoringIt is the act of using a tool to listen to what is being said across the internet; monitoring media not just from traditional publishers, but on millions of social sites too.
  • Posts SchedulingA Posting Schedule is a feature wherein you can add certain time slots for the day on when you’d like your content to be scheduled.
  • Multi-User CollaborationThe process of collaborating by more various users on the same account for the purpose of reaching the same goal is known as Multi-User Collaboration.
  • Multi-Account ManagementThe management of multiple accounts on different social media apps like Facebook, Instagram, YouTube, Pinterest, and others is called Multi-Account Management.
  • Customer EngagementSocial media engagement measures the public shares likes and comments for an online business’ social media efforts. The engagement has historically been a common metric for evaluating social media performance but doesn’t necessarily translate to sales.
  • Brand TrackingBrand tracking refers to the marketing efforts used to quantify the effects of brand-building campaigns on sales and conversions. More and more, marketing teams are building campaigns that are focused on emphasizing unique brand attributes, rather than just products.
  • Auto PublishingThe process of setting the time for your content to get published later on the social media platform is called Auto Publishing. All you have to do is set the time and write the content. It is posted when the set time comes.
  • Analytics (Social Media)Helps you analyse performance based on reaction to posts
  • Content ManagementThe end-to-end process of sourcing, designing, handling, and distributing content is referred to as content management. It refers to a set of procedures and technologies that facilitate the collection, management, and transmission of knowledge in any format or medium. This information is more precisely referred to as digital content or simply content when it is stored and accessed via computers.

Collaboration Features

• • Synchronous EditingSynchronous editing is the type of editing where users can edit the same document at the same time, and the changes are also reflected in the document in real-time.
  • Group CalendarsYou can view several calendars at the same time with a group calendar. When planning a team meeting, for example, a group calendar is useful because it shows the availability of team members and conference rooms.
  • Cooperative WritingCooperative writing involves two or more people working together to produce a written document. Also known as collaborative writing or group writing, cooperative writing is an important part of the business world, and many types of business and technical writing depend on the efforts of collaborative writing teams.
  • Chat (Messaging)Chat is the process of talking, connecting, and/or exchanging messages over the internet. It involves two or more people communicating through a chat-enabled service or software. Chat can be delivered via the Internet using email, verbal, audio, video, or audio-visual (A/V) communication.
  • Content ManagementThe end-to-end process of sourcing, designing, handling, and distributing content is referred to as content management. It refers to a set of procedures and technologies that facilitate the collection, management, and transmission of knowledge in any format or medium. This information is more precisely referred to as digital content or simply content when it is stored and accessed via computers.
  • Task ManagementTask management is the method of tracking the progress of your project’s activities from start to finish. This entails constantly making choices for your tasks in order to accommodate adjustments that might arise in real-time, with the end goal of completing your tasks successfully.
  • Project ManagementProject management is the use of procedures, strategies, expertise, knowledge, and experience to meet particular project goals within agreed-upon guidelines while adhering to project approval requirements. Final deliverables are limited by a finite timeframe and budget in project management.
  • Contact ManagementThe process of storing, organizing, and monitoring information about your clients, prospects, and sales leads is known as contact management. In its most simple form, an address book or an Excel or Google spreadsheet with entries for all of the people with whom you do business can be used to handle your contact details. Many companies, on the other hand, prefer to use advanced contact management software. This is particularly useful if you have a large number of contacts to keep track of or several people who need access to the information.
  • Discussion BoardsA discussion board is an internet application for conducting online discussions. Web forums, message boards, internet forums, community forums, discussion groups, bulletin boards, and simply forums are all terms used to describe discussion boards.
  • BrainstormingBrainstorming is a technique used by design teams to generate ideas for solving specific design problems. Teams address a problem using “How Can We” questions under regulated conditions and in a free-thinking atmosphere. They generate a large number of ideas and link them to find possible solutions.
  • Audio Video ConferencingThis is a wide category of online software that includes everything from free one-to-one audio conferencing to more advanced and expensive tools that allow multiple sites with entire classes to participate in video and audio conferencing.
  • Document ManagementDocument management, also known as Document Management Systems (DMS), is the process of storing, managing, and tracking electronic records and electronic images of paper-based/material collected by a document scanner using a computer device and software. Document management is the process used by organizations to store, manage, and track electronic documents.
  • Version ControlThe process of monitoring and handling changes to software code is known as version control, also known as source control. Version control systems are automated tools that aid software development teams in managing source code changes over time. Version control systems help software teams operate quicker and smarter as development environments have accelerated.

Reputation Management Features

• • Social Media MetricsSocial media metrics are the use of data to gauge the impact of social media activity on a company’s revenue. Marketers often use social media monitoring software to observe activity on social platforms and gather information about how a brand, product, or company-related topic is being perceived.
  • Review MonitoringSocial media reviews help consumers determine whether a product or service is right for them. But it helps to read reviews first because it allows consumers to get a real sense of what to expect when they make a purchase. It helps people know they’re making the right decision to make a purchase.
  • Response ManagementSocial media provides organizations with the ability to tell their story, connect with audiences, and expand their influence. Successful social media response strategies not only promote your goals but feel authentic and welcoming to those you’re trying to reach. The management of such responses is called Response management.
  • Customer Review PlatformReview platforms are places where customers can leave feedback about products or services for others to read.
  • Campaign ManagementCampaign management means identifying the strategies you will use to support your business goals, then designing, planning, testing, and monitoring the campaign, and analyzing the results along the way.
  • Sentiment AnalysisA social media sentiment analysis tells you how people feel about your brand online. Rather than a simple count of mentions or comments, sentiment analysis considers emotions and opinions. It involves collecting and analyzing information in the posts people share about your brand on social media.
  • Social Media MonitoringIt is the act of using a tool to listen to what is being said across the internet; monitoring media not just from traditional publishers, but on millions of social sites too.
  • GamificationGamification is the process of incorporating game elements into nongame environments, like a website, online community, learning management system, or a company’s intranet to increase participation. Gamification aims to involve customers, staff, and collaborators in order to encourage them to
    cooperate, share, and communicate.