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What is FullStory and how does it work?

Fullstory is an analytics tool that offers a range of features for generating detailed heatmaps and other reports. One of its key features is the ability to generate heatmaps based on user activity on your website. These heatmaps use a range of colors to highlight various segments on your website, depending on the level of interaction made. With Fullstory, you can analyze reports by filtering the results based on different criteria such as top users, device used, and more.

Fullstory is also capable of recording the entire user session, ensuring that you never miss any details of user interaction. It also records and detects errors in JavaScript console logs, providing valuable insights into any issues that may be impacting the user experience. To protect user privacy, Fullstory prevents the collection of sensitive data such as location, IP address, and web domain.

In addition to identifying errors and dead clicks, Fullstory also detects bugs and pop-ups that may be negatively impacting the user experience. The software pays close attention to details such as rage clicks and thrashing mouse movements, providing a comprehensive view of user behavior.

Fullstory also allows you to export CSV user lists for your searches and segments, making it easy to share information with team members. With the “Collaborate” feature, team members can work together to analyze reports and make data-driven decisions that improve the customer experience and drive business growth.

Overall, Fullstory is an incredibly useful tool for any business looking to gain a deeper understanding of their customers and improve the performance of their website or mobile app. With its range of features and easy-to-use interface, Fullstory is an essential tool for marketers, UX designers, developers, and other stakeholders who are focused on improving the customer experience.

FullStory Pricing

Pricing Model
Free Trial , Freemium , Quotation Based


Free trial

14 days trial.



  • User Trends
  • Event Funnels
  • Heatmaps
  • Dev Tools
  • Co-browsing
  • Frustration Signals
  • Dashboards


  • Session Replay
  • Omnisearch
  • User Segmentation
  • Integrations
  • Session Notes
  • Shareable Session Links
  • Webhooks


  • Exclude Sensitive Data
  • Restrict by IPS, User Agent, or Location
  • Consent API
  • Custom Events
  • FS.Identify API
  • Delete Users




  • Include Free trial plan, plus
  • Session Replay
  • OmniSearch
  • User Trends
  • Event Funnels
  • Heatmaps
  • Dev Tools
  • Frustration Signals




  • Conversions
  • Data Export
  • Journeys
  • Segment Alerts
  • SAML Single Sign-on
  • Watched Elements, and
  • All features of FullStory Business


  • Features of Business plan, plus
  • Conversions
  • Watched Elements
  • Journeys


  • Features of Business plan, plus
  • Alerts
  • Data Export


  • Features of Business plan, plus
  • SAML Single Sign-on
  • Multi-org Management
  • Available as an add-on

Free Forever


Leverage a limited version of our powerful digital experience analytics with three seats, 1,000 sessions/month, and up to one month of data storage.

Screenshot of the Vendor Pricing Page

Learn more about FullStory pricing.


FullStory Features

Heat Map Features

    • Team SharingUsed to share the heatmaps, recorded sessions and other analytics with your team for coordination
    • GDPR ComplianceMakes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
    • Form TestingOffers to check the performance of the forms and identify the fields negating visitor’s interest
    • JavaScript Error DetectionHelps to detect any error in JavaScript that is resulting in bugs on the website
    • Custom TargetingOffers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency.
    • FunnelingHelps to identify pages/parts of your website responsible for the drop of a potential customer
    • Chat IntegrationChat integration enables you to connect your project system directly to the email and chat solutions used by your team. This allows information to automatically flow back and forth between your project software and the email and chat tools that your team and stakeholders use every day.
    • Real-time ViewView real-time live interaction of visitors on the website
    • Filtered ResultsOffers to filter the results based on regions, devices and other criteria.
    • Session RecordingEnables one to record remote access, support sessions, and meetings
    • Optimization ToolEnables optimization of contents/elements of your website without using any third-party application
    • Customer FeedbackHelps the website owner to receive customer feedback directly from the website
    • A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal

FullStory Technical details

Support Online Customer Type Large Enterprises
Medium Business
Small Business
API Location / Phone Number Atlanta, Georgia
Deployment SaaS/Web/Cloud Official Website https://www.fullstory.com
Category Heat Map Software

FullStory FAQs

FullStory is Heat Map Software. FullStory offers the following functionalities:

  • Team Sharing
  • GDPR Compliance
  • Form Testing
  • JavaScript Error Detection
  • Custom Targeting
  • Funneling
  • Chat Integration
  • Real-time View
  • Filtered Results
  • Session Recording

Learn more about FullStory features.

Here`s a list of the best alternatives for FullStory:

  1. Smartlook
  2. Hotjar
  3. Google Analytics
  4. Mixpanel
  5. Pendo

Yes, FullStory provides API.

Videos: FullStory

Photos: FullStory

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