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What is Custellence and how does it work?

Custellence is a user-friendly tool designed to help businesses create customer journey maps, user stories, experience maps, and service blueprints. With Custellence, users can create professional-quality maps without needing to be visual designers or have extensive technical skills. This makes it easy for businesses to create the maps they need to understand and improve their customer experiences.

One of the key benefits of Custellence is its ability to help businesses boost engagement and buy-in from stakeholders. With Custellence, users can easily present and share maps with their teams and stakeholders, allowing everyone to understand and contribute to the process. This can help businesses make better decisions, improve communication, and move projects forward more efficiently.

Custellence also allows users to save all the data they need for their maps, giving them the flexibility to show the big picture for decision-making or dig into details when needed. This makes it easy for businesses to stay on a customer-centric track, even as they move through development stages.

Another important feature of Custellence is its ability to keep maps in constant change. This means that businesses can easily update their maps as they receive new information, insights, or feedback. This flexibility allows businesses to adapt to changing customer needs, preferences, and behaviors, ensuring that they always stay relevant and effective.

Overall, Custellence is an essential tool for any business that wants to create customer-centric maps quickly and easily. With its user-friendly interface, collaboration features, and data flexibility, Custellence can help businesses understand their customers’ journeys, create more effective user stories, and improve their overall service blueprints.

Custellence Pricing

Pricing Model
Freemium , Subscription , Quotation Based





For teams and individuals dipping their toes in journey mapping.


  • One journey map
  • 60 cards in journey map
  • Export to PNG


$25  /User/Month  Billed Yearly

For 1 User

For teams and organisations that wants the best tool for state-of the art journey mapping. The fastest way to get started, get results and scale customer centricity in your organisation.


  • Unlimited journey maps
  • Unlimited cards in maps
  • Unlimited workspace members
  • Unlimited workspace guests
  • Team management
  • Flexible adding of users to workspace
  • Unlimited view sharing
  • Presentation mode
  • Real-time collaboration
  • Public link sharing
  • Export to PDF, PNG and Excel
  • 128 bit SSL encryption and daily backups
  • Activity logs
  • 100 MB upload size limit
  • Card and multiple payment options
  • Team common map structure
  • Fully compliant with GDPR
  • Support from real humans within 24 hours
  • Template library with professional journey maps & service blueprints

Based upon the Number of Users, the pricing plan varies.



For organisations with procurement, advanced security, and support needs.


  • Includes features of Professional plan, plus
  • Tailored plan
  • Multiple workspaces
  • Dedicated Success manager
  • Procurement & invoicing
  • Security and GDPR assessment
  • SSO, Microsoft Azure, Google
  • On-premise installation
  • Image library
  • Priority support
  • Tailored Customer Success Program
  • Customer experience coaching
  • Online training course
Screenshot of the Vendor Pricing Page

Learn more about Custellence pricing.


Custellence Features

    • Diagram TemplatesFeatures templates or themes to help in creating diagrams without any hassle
    • FlowchartHelps in creating flowcharts to depict workflow, process steps or an algorithm
    • Data Import-ExportHelps in importing and exporting data
    • For DevelopersHelpful for Information Technology (IT) developers to design engaging applications
    • Drag and DropDrag and drop is a feature that allows users to pick an object or a section of text and drag or “drop” it to a desired position. It can be used to invoke a wide range of actions or to create different types of associations between two abstract objects in general. The drag and drop method is designed to make moving and copying objects easy for users.
    • Multi-User CollaborationThe process of collaborating by more various users on the same account for the purpose of reaching the same goal is known as Multi-User Collaboration.
    • Organizational ChartingHelps in designing a chart that visually represents the internal structure of an organization
    • Mind MapHelps in creating mind maps to enable one capturing the thoughts and bringing them into reality in the visual form

Custellence Technical details

Support Online Customer Type Large Enterprises
Medium Business
Small Business
API NA Location / Phone Number Stockholm, Sweden
Deployment SaaS/Web/Cloud Official Website
Category Diagramming Software

Custellence FAQs

Custellence is Diagramming Software. Custellence offers the following functionalities:

  • Diagram Templates
  • Flowchart
  • Data Import-Export
  • For Developers
  • Drag and Drop
  • Multi-User Collaboration

Learn more about Custellence features.

Here`s a list of the best alternatives for Custellence:

  1. UXPressia
  2. Lucidchart
  3. Creately
  4. SmartDraw
  5. Gliffy

No, Custellence does not provide API.

Videos: Custellence

Photos: Custellence

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