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What is Buffer and how does it work?

Buffer is a highly efficient and user-friendly social media management tool that empowers users to effectively handle multiple social media accounts from a single, centralized dashboard. With Buffer, you can easily create compelling posts and conveniently schedule them for future uploads, ensuring a consistent and timely presence across various social media platforms.

One of the key features of Buffer is its auto-publishing functionality, which allows you to effortlessly publish content as soon as it becomes relevant. This eliminates the need for manual intervention, enabling you to reach your audience at the right moment, maximizing engagement and impact.

Buffer offers an additional feature called “queueing,” which enables you to create a queue of posts that are then automatically uploaded according to a pre-defined schedule set by you. This feature ensures a continuous and steady stream of content, maintaining a consistent social media presence even during busy periods.

In addition to streamlining post scheduling, Buffer provides valuable insights into the performance of your content. By converting metrics such as likes, shares, comments, and tweets into numerical values, Buffer enables you to quantify the popularity and engagement levels of your posts across different social media platforms. This data-driven approach empowers you to measure the effectiveness of your social media strategy and make informed decisions to optimize your content and engagement.

Buffer understands the importance of trying out a new tool before committing to a long-term investment. Therefore, it offers a free trial that allows you to fully explore and assess whether the platform fulfills all your specific needs and requirements. This trial period enables you to experience the features and functionalities of Buffer firsthand, ensuring that it aligns with your social media management objectives and meets your expectations.

Buffer Pricing

Pricing Model
Free Trial , Freemium , Subscription





For individuals and businesses getting started with social media.


  • Social Channels : Up to 3
  • Scheduled Posts Per Social Channel : 10 per social channel
  • Included Users : 1
  • Social Networks : Instagram, Facebook, Twitter, LinkedIn, Pinterest
  • Post Scheduling
  • Set Posting Schedule
  • Drafts
  • Tailored Posts for Each Channel
  • Calendar View
  • buff.ly link shortener
  • Twitter Hashtag Suggestions
  • Facebook Page Mentions
  • Twitter Mentions
  • TikTok Reminders
  • Landing pages: Start Page
  • Browser Extension
  • Content-in Integrations
  • iOS and Android Apps
  • 30+ Third-Party Integrations
  • Two Factor Authentication
  • Self-Service Knowledge Base
  • Social Media Support
  • Email Support


$5   /Month   Billed Yearly

per social channel

For professionals who use publishing, analytics & engagement tools.


  • Social Channels : Unlimited
  • Scheduled Posts Per Social Channel : 2,000
  • Includes features of Free plan, plus
  • bit.ly link shortener
  • Custom Link Shortener
  • Custom Video Thumbnails
  • Instagram First Comment
  • Instagram Tagging
  • Instagram Hashtag Manager
  • Instagram Stories Scheduling
  • Shuffle Queue
  • TikTok Reminders
  • Performance Overview
  • Individual Post Analytics
  • Historical Data Access
  • Data Storage
  • Campaign Analysis
  • Boosted Post Insights
  • Hashtag Performance
  • Audience Demographics
  • Machine Learning Insights
  • Instagram Stories Analytics
  • Shopify Performance
  • Custom Reports
  • Grid view
  • Important Comment Detection
  • Hotkeys
  • Easy Account Switching
  • Landing Pages: Shop Grid
  • Google Analytics integration
  • Custom UTM parameters


$10  /User/Month   Billed Yearly

per social channel

For teams who want unlimited user seating, collaboration, and reporting.


  • Includes features of Essentials plan, plus
  • Included Users: Unlimited
  • Invite Additional Users: Unlimited
  • Exportable Reports
  • Branded Reports
  • Cover Page
  • Invite Additional Users
  • Draft Post Management
  • Custom Access & Permissions
  • Approval Workflow Tools


$100  /Month  Billed Yearly

For 10 social channels

For marketing agencies with 10 or more social channels.


  • Includes features of Team plan


Buffer Features
Social Media Management Features

    • Social Media MonitoringIt is the act of using a tool to listen to what is being said across the internet; monitoring media not just from traditional publishers, but on millions of social sites too.
    • Posts SchedulingA Posting Schedule is a feature wherein you can add certain time slots for the day on when you’d like your content to be scheduled.
    • Multi-User CollaborationThe process of collaborating by more various users on the same account for the purpose of reaching the same goal is known as Multi-User Collaboration.
    • Multi-Account ManagementThe management of multiple accounts on different social media apps like Facebook, Instagram, YouTube, Pinterest, and others is called Multi-Account Management.
    • Customer EngagementSocial media engagement measures the public shares likes and comments for an online business’ social media efforts. The engagement has historically been a common metric for evaluating social media performance but doesn’t necessarily translate to sales.
    • Brand TrackingBrand tracking refers to the marketing efforts used to quantify the effects of brand-building campaigns on sales and conversions. More and more, marketing teams are building campaigns that are focused on emphasizing unique brand attributes, rather than just products.
    • Auto PublishingThe process of setting the time for your content to get published later on the social media platform is called Auto Publishing. All you have to do is set the time and write the content. It is posted when the set time comes.
    • Analytics (Social Media)Helps you analyse performance based on reaction to posts
    • Content ManagementThe end-to-end process of sourcing, designing, handling, and distributing content is referred to as content management. It refers to a set of procedures and technologies that facilitate the collection, management, and transmission of knowledge in any format or medium. This information is more precisely referred to as digital content or simply content when it is stored and accessed via computers.

Buffer Technical details

Support Online Customer Type Large Enterprises
Medium Business
Small Business
API Location / Phone Number San Francisco, California
Deployment SaaS/Web/Cloud
Mobile – Android
Mobile – iOS
Official Website https://buffer.com/
Category Social Media Management Software

Buffer FAQs

Buffer is Social Media Management Software. Buffer offers the following functionalities:

  • Social Media Monitoring
  • Posts Scheduling
  • Multi-User Collaboration
  • Multi-Account Management
  • Customer Engagement
  • Brand Tracking
  • Auto Publishing
  • Analytics (Social Media)
  • Content Management

Here`s a list of the best alternatives for Buffer:

  1. monday.com
  2. Sociamonials
  3. Circleboom
  4. Hootsuite
  5. Stream Chat

Yes, Buffer provides API.

Videos: Buffer

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