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What is Brandfolder and how does it work?

Brandfolder is an easy to use and flexible turnkey Digital Asset Management (DAM) software for enterprise usability. It is an intuitive and single source of truth for consolidating all digital assets, which makes it easy for marketers to access, manage, and share assets in one place. Brand

Brandfolder is a digital asset management (DAM) software that helps brands create impactful customer experiences and boost their competitive edge. It is an easy to use and flexible solution that provides a single source of truth for consolidating all digital assets. This makes it easy for marketers to access, manage, and share assets in one place.

Brandfolder’s fully managed cloud services and AI-powered solutions enable users to deliver exceptional brand experiences. Marketers can store, track, and manipulate assets without any hassle, and distribute them easily with user-level permissions. Brandfolder also has robust privacy controls and utilizes machine learning technologies to help users keep track of how and where their assets are being used.

Overall, Brandfolder is a powerful DAM software that can help brands of all sizes streamline their digital asset management processes, improve collaboration, and create a more consistent brand image.

Here are some of the benefits of using Brandfolder:

  • Improved efficiency: Brandfolder’s intuitive interface and centralized asset management system make it easy for marketers to find, access, and use the assets they need quickly and easily. This can save businesses a lot of time and money.
  • Increased collaboration: Brandfolder makes it easy for marketers to collaborate on projects and share assets with each other. This can help to improve the overall efficiency and effectiveness of marketing campaigns.
  • Improved brand consistency: Brandfolder helps businesses to maintain a consistent brand image by providing a centralized repository for all digital assets. This can help to ensure that all marketing materials are on-brand and consistent with the company’s overall brand identity.
  • Enhanced security: Brandfolder offers robust security features to protect digital assets from unauthorized access and use. This can help businesses to protect their intellectual property and prevent brand erosion.

If you are looking for a DAM software that can help you to streamline your digital asset management processes, improve collaboration, and create a more consistent brand image, then Brandfolder is a great option to consider.

s get greater agility to quickly create impactful customer experiences and boost their competitive edge. Its value proposition is fully managed cloud services and AI-powered solutions that enable users to deliver exceptional brand experiences. Marketers can store, track, and manipulate assets without any hassle to build a consistent brand image. Brand asset distribution is also simplified as an asset or a collection of assets that can be distributed by granting user-level permissions. Its robust privacy controls and utilization of machine learning technologies allow users to keep a track of how and where the assets are being used and who is using them.

Brandfolder Pricing

Pricing Model
Quotation Based





  • Privacy Control – Secure public and private control over Brandfolders and curated Collections
  • Asset Storage – Scalable cloud storage, suited to your organization’s needs
  • Thoughtful Onboarding – Asset audit and onboarding with a dedicated Brandfolder expert
  • Branded Experience – Customizable look and feel, domain, and search
  • User Permissions – Manage a variety of user accounts and permissions




  • Brandfolder Premium, plus:
  • Identity Management – Enhanced permissions and team support via SAML and SSO
  • White-Glove Support – Dedicated customer service member via email, phone or live chat
  • Video – Highly scalable video storage and multi-format transcoding
  • Insights & Analytics – Track assets and user performance, distribution and usage
  • Templating – Upload and distribute templates for your brand’s collateral, ads, and print materials
  • Brandfolder Network – Exclusive access to category and industry experts, events and market insights
  • Managed Services – Leverage an expert to oversee your day-to-day DAM management

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Disclaimer: The pricing details were last updated on 17/11/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.


Learn more about Brandfolder pricing.


Brandfolder Features


Show All Features

Digital Asset Management Features

    • Workflow ManagementWorkflow management is how we plan, organize, and execute the steps it takes to achieve a goal. Workflow management is all about the sequence in which things happen. Progress is linear; once one step is completed, the next one can begin, and so on. Recurring processes and routine objectives are best served by workflow management because it’s repetitive.
    • Metadata ManagementMetadata management is the administration of data that describes other data. The goal of metadata management is to make it easier for a person or program to locate a specific data asset. This requires designing a metadata repository, populating the repository and making it easy to use information in the repository.
    • Asset SharingShare of the insurer’s assets attributable to that policy. In other words, it is the asset that a policyholder has built up in an insurance company. The asset share value is calculated as the amount the policyholder has paid in premiums, less the cost of insurance and other expenses to the insurance company.
    • Asset LibraryAsset Libraries are virtual spaces where you can create and store reusable assets. You can create as many of these spaces as needed to group together content for departments, teams, or even individual products and campaigns. Each Library is created at the instance level and can be connected to multiple Sites, so your Users can develop and manage assets in each Library instead of within individual Sites. Supported applications include Web Content, Documents and Media, and Collections. Asset Libraries work under the same permission management system as other applications, so you can configure who can create or access assets in a Library and determine the channels where those assets are accessible.
    • Asset CategorizationAsset Categorization is a process for systematic segregation of the assets into various groups, based on the nature of the assets, by application of the accounting rules so as to make proper accounting under each group. The groups are later consolidated at the financial statement level for the purpose of reporting.
    • Reporting (Analytics)The process of arranging data into informational summaries in order to track how various aspects of a company are performing is known as reporting. This includes measuring key metrics and displaying them — whether in an email, a slide deck, or an online dashboard.
    • Customizable BrandingBrands allow consumers to personalize both packaging and product. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
    • Search (Filter)The search action allows you to quickly and easily narrow down a list of records and show only those that include the data you’re looking for.
    • Version ControlThe process of monitoring and handling changes to software code is known as version control, also known as source control. Version control systems are automated tools that aid software development teams in managing source code changes over time. Version control systems help software teams operate quicker and smarter as development environments have accelerated.
    • Access ControlAccess control is the method for limiting access to sensitive information. Through an access control gateway, only those whose identities have been validated can access company data. This selective restriction of data is done using authentication and authorization.

Brandfolder Technical details

Support 24/7 (Live rep)
Business Hours
Customer Type Large Enterprises
Medium Business
API Location / Phone Number Colorado, United States / +1 (720) 744 0300
Deployment SaaS/Web/Cloud Official Website
Category Digital Asset Management Software

Brandfolder FAQs

Brandfolder is Digital Asset Management Software. Brandfolder offers the following functionalities:

  • Workflow Management
  • Metadata Management
  • Asset Sharing
  • Asset Library
  • Asset Categorization
  • Reporting (Analytics)
  • Customizable Branding
  • Search (Filter)
  • Version Control
  • Access Control


Here`s a list of the best alternatives for Brandfolder:

  2. Bynder
  3. Canto
  4. Dropbox Business
  5. Frrole Scout Air

Yes, Brandfolder provides API.

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