Act-On Software

Act-On Software

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About Act-On Software

Act-On Software is a comprehensive marketing solution that has been assisting marketing professionals since its launch in 2008. It offers a wide range of features that cater to the needs of small-scale marketing teams. Some of its key features include lead management, email advertising, website visitor tracking, social media management, and robust analytics and reporting.

One of the standout features of Act-On is its tracking capability. It provides a deep understanding of consumer behavior and website visitors by monitoring and reporting all the activities performed and estimating the time spent on different web pages. This information helps businesses make informed decisions about their marketing strategies.

Act-On’s email marketing feature allows businesses to categorize their customers based on their preferences, making it easier to select a target market when needed. This feature is essential for businesses looking to personalize their marketing campaigns and build better relationships with their customers.

In addition to its wide range of features, Act-On is also highly adaptable and can integrate with nearly all Customer Relationship Management (CRM) systems in the market. This makes it a valuable tool for increasing lead yield, optimizing campaigns, prioritizing and scoring opportunities. With Act-On as part of their marketing stack, businesses can streamline their processes, maximize their marketing efforts and achieve better results.


Act-On Software offers two pricing plans, “Professional” and “Enterprise,” both of which are billed annually. The “Professional” plan starts at $900 per month and includes 2500 active contacts, 3 marketing users, and 50 sales users. The “Enterprise” plan starts at $2,000 per month and includes 2500 active contacts, 6 marketing users, and 100 sales users. Custom quotes are available for those who need a more tailored solution.

Unfortunately, Act-On does not currently offer a free trial or a free version of its software. However, registered non-profit organizations may be eligible for discounts on their pricing plans.

Starting Price: $900 per month

Free Trial: Not Available

Free Version: Not Available


  • Lead Management
  • Email Advertising
  • Website Visitor Tracking
  • Social Media Management
  • Analytics and Reporting
  • Marketing Automation
  • Lead Nurturing
  • Lead Scoring
  • Customer Segmentation
  • Landing Page Creation
  • A/B Testing
  • Mobile Optimization
  • Integration with CRMs
  • Multi-Channel Marketing
  • Real-time Analytics
  • Customizable Dashboards


  • Improved Lead Generation
  • Enhanced Campaign Optimization
  • Streamlined Marketing Processes
  • Personalized Marketing Efforts
  • Better Customer Understanding and Engagement
  • Increased Marketing ROI.

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